Are you thinking of starting an affiliate online business? The premise behind this is simple enough: you take on the role of an online middleman who funnels customers to an existing online business, and the business (or businesses) to whom you have referred customers gives you a kickback without you ever dealing with inventory or overhead.
You just have to drive traffic to your own sites, and then direct that traffic to the business of your choice.
It sounds easy, but watch out! Beware of the following five mistakes when starting your affiliate online business:
Let's say you want to start an affiliate online business that would direct traffic to Voice-Over IP communication systems, but you don't really understand how VOIP works. Then you write up some general blurb about VOIP, hoping the vague, schmaltzy blog post will be enough to convince people to click on that link to the affiliate site.
Sorry, but this won’t work. You must post educational, helpful, compelling information that both informs the customer and motivates them to follow through and buy the product. You'll need to do your research or hire a good copywriter to write solid sales copy that will result in follow-through.
If you've written informative, engaging copy but don't capture the leads through a registration form, you won't be able to contact those that visited but didn't click through. Have visitors to your site register (for free) through a quick form that requires only name and email address, and the use that information to send email blasts alerting them to new information and products.
Don't use a free hosting site for your affiliate online business blog. Make sure you spend the money and time to come up with a clever or intuitive name for your blog, and then invest in an appropriate domain name and to host your own site. There are plenty of low-cost, easy-to-use hosting sites that will get you up and running for under $25 a year.
Even though you are an affiliate online business, you don't want to look like one. Research the products, services and companies before signing up to be an affiliate so your readers know they can trust your referrals. You don't want to look like some joker who will recommend anything to anyone for a buck.
You can't claim to be an expert on everything and then expect people to trust your referrals. Make sure you have a reasonable theme to your blog; keep your recommendations to that theme so you look like an expert on that field.
Below are some other areas about affiliate online business opportunity categories that may be of interest.
Best Practices Report